As a business owner, with all the tasks and responsibilities that need to be performed as a part of day to day operations, it can be easy to overlook the condition of exterior spaces like your parking lot. However, it's important that you not overlook these areas, especially when it comes to cracking. A crack in the pavement might seem like a small cosmetic issue, but it's actually much more important than that.
Cracks in your pavement can cause a major blow to your business's curb appeal. Especially when it comes to new customers, the condition of the exterior of your business plays a major role in determining whether or not a customer will come in and patronize your business. Cracks in the pavement or sidewalk can make your business look unkempt, disorganized and unprofessional.
Since most customers want all of these qualities in a service or product, they might pass your business by for one that looks more pleasing to the eye. Don't let cracks in your exterior surfaces cause you to lose business.
Danger To Customers
Large or deep cracks can actually pose a danger to your customers. First, they increase the risk of a person falling and injuring themselves while walking in your parking lot. Some cracks have the potential to grow wide enough for a person's shoe to get stuck inside when walking, causing them to lose their balance and fall.
Additionally, cracks that are very wide or that cause the driving surface to be uneven have the potential to cause tire damage. Whether an individual falls and hurts themselves or their vehicle gets damaged, if your failure to maintain your pavement is to blame, your business could be held liable.
Cracks in your pavement also increase your risk of further damage like potholes. Potholes form when moisture, from rain or snow, seeps into the under layers of the pavement. Pavement that is in good condition is often without the risk of moisture penetration. However, a crack in the pavement creates a perfect entry point for this moisture.
Once the moisture is trapped on the underside of pavement it causes the pavement to deteriorate, leading to the formation of a pothole. Potholes don't just look worse than cracks, but they also come with greater injury and property damage risk for your customers.
If your parking lot, sidewalk or other outside surface is cracked, make sure you are reaching out to a paving contractor for assistance. A paving contractor won't just be able to repair the issue for you, but they can also help provide you with helpful tips to assist with preventing this type of issue in the future. One place you can call is Central Paving & Sealcoating Inc.